Providing Market Intelligence for 40 Years

In The News

Smart Home Evolution: Elephant in the Room

While I’m eager to watch the unfolding evolution of smart home technologies, with mind-blowing features like voice-enabled technology, machine learning, virtual reality, location services, and demand response, I offer fair warning: the sector needs to address the elephant in the room—security—before it can truly scale and mature.

According to a survey conducted by Parks Associates of 10,000 broadband households, almost 50% rank data security and privacy as their top concerns when it comes to connecting devices to the Internet. 40% of the respondents indicated that they experienced a privacy or security problem with a connected device in the past year (most commonly viruses and malware.)

From the article "Smart Home Evolution: Elephant in the Room" by Sara Gutterman.

Previously In The News

How Smart Home AI Devices Are Redefining Daily Life [The Future of Living]

A 2025 Parks Associates study found that nearly two-thirds of US internet households now own at least one smart device. How do smart home AI devices make daily life easier? They handle your daily c...

Ring Wired Doorbell Pro Sees First Discount

Google’s wired doorbell excels with on-device detection and tight Nest integration, and Arlo’s wired unit is known for a tall field of view and strong notifications. But Ring continues to lead brand r...

TP-Link Wi-Fi 7 Mesh System Is Now 20% Off

Homes now juggle well over a dozen connected devices on average, according to researchers like Parks Associates, and that number climbs quickly with smart speakers, security cams, and gaming consoles....

Walmart’s NewFront Vision: Content-to-Commerce

Vizio is central to Walmart’s vision of transforming from a retail media network into a full “content-to-commerce” ecosystem, able to finally compete head-to-head with Amazon. The companies emphasized...