In The News

Smart Home Devices Working Together Tops Brand Loyalty

June 04, 2018

This matters, since about a third (32%) of U.S. broadband households already own at least one connected device and a whopping 50% of households intend to purchase one in the next year, according to the research from Parks Associates.

While three-quarters (75%) of consumers planning to buy a smart device say it better work with other products they already have, fewer than 60% of the shoppers consider it important that their next purchase be the same brand as their current products.

From the article "Smart Home Devices Working Together Tops Brand Loyalty" by Chuck Martin.

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Smart Home Devices Working Together Tops Brand Loyalty

Previously In The News

Consumers' Dependence on Broadband Gives Comcast a Streaming Opportunity

5% of Broadband Users Likely to Cut the Cord in the Next 12 Months

The Triple-Play Bundle Is Dead, But This Surprisingly Popular Bundle Just Might Stop Cable Companies' Bleeding

Most Broadband Homes Have Pay TV and OTT Subscriptions

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