Providing Market Intelligence for 40 Years

In The News

Smart Home Devices: Security Spurs Subscription Growth

Daniel Holcomb from Parks Associates puts it straight: security is the bedrock for subscription cash flow. But hold on, AI's here to push further. It's about solving real issues like fortifying homes, cutting costs, and handling tech without a manual the size of a dictionary.

"Dedicated hubs serve smart home power users seeking sophisticated cross-device automation," quotes Holcomb. But for the average Joe, they're more about cheering Alexa on from the sidelines.

Parks Associates is mapping out future conversations with their events lined up: the CONNECTIONS™ Summit at CES in January and another conference in May. The industry will swap ideas and no doubt angle towards new opportunities in this zany puzzle we call the smart home market.

From the article, "Smart Home Devices: Security Spurs Subscription Growth" by Dominic Sanders

Previously In The News

Parks: Most streamers use ad-supported products

The majority of streamers in the United States are watching at least some of their shows, movies and other videos through advertising-based products, according to a new research paper released by Park...

How Hollywood’s moving from classics to a tech-driven world

Streaming has untethered viewers from TV schedules, with 271 online video services in the U.S. catering to every niche, from horror buffs to horse enthusiasts, per Parks Associates. From the articl...

Parks Associates to share smart home device research at WiFi NOW

Parks Associates is proud to announce its partnership with WiFi NOW for the upcoming Wi-Fi World Congress USA 2025. Parks Associates’ consumer research demonstrates that smart home device adoption...

72% of owners and operators to upgrade smart building solutions

At ISC West, which is running from 31st March to 4th April, Parks Associates released new research “Modernizing Multifamily Housing: Retrofitting Access Control,” in partnership with Kwikset, reve...