Providing market intelligence for more than 35 years

In The News

Smart Home Devices Double In Canada

"Individual device penetration in Canada largely mirrors the U.S. market, where security-related devices and thermostats have greater adoption compared with other products like appliances, blinds, and fans," said Tom Kerber, director of Research, Home Controls, and Energy at Parks Associates. "The transition to interactive services and home controls is now mainstream and attracting first-time subscribers to the security market."

From the article "Smart Home Devices Double In Canada" by Barbara Vergetis Lundin.

Previously In The News

The U.S. has nearly 300 OTT services to choose from

Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300. The firm said the total is more than double the amou...

91% of viewers like streaming aggregation, survey says

Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other...

Google Chromecast’s surprising origins—and uncertain future

New research out this week from Parks Associates found that Chromecast makes up just 11% of all streaming players installed in the United States, down from 21% three years ago. Meanwhile, Roku’s U.S....

Amazon Prime Video app arrives on Oculus Go VR headset

Despite a respectable amount of content and games for virtual reality headsets – and options like Oculus Go driving down the cost of ownership – virtual reality has yet to tap into much of the U.S. ma...