Providing market intelligence for more than 35 years

In The News

Smart home device adoption highest among 25-34 households

"Nearly 40% of U.S. broadband households with a security system also own a smart home product," said Stuart Sikes, president, Parks Associates. "Safety and security are the leading value propositions for the connected home, so we will see many innovative solutions at CES 2016 coming from partnerships among security companies, service providers, app developers, and device manufacturers.”

From the article "Smart home device adoption highest among 25-34 households" by MacTech.

Previously In The News

Energy Bundled Services In Homes

The number of homes with BOTH broadband and solar PV doubled in the last two years as the number of broadband households that have adopted rooftop solar PV panels grew to 4 percent cross nation by the...

Anxious About Real Estate? 6 Trends Making Housing Worrisome

A survey of 1,250 U.S. adults from Coldwell Banker Real Estate and Parks Associates found 71 percent want “a move-in ready home.” Now 45 percent of those polled said move-in ready could mean new co...

More People Listen To Music On Smartphones Than Make Calls, Study Finds

US-based market researcher, Parks Associates, in its study said that 68 percent of smartphone owners in the US listen to music via streaming outlets on a daily basis. The company also found, on a...

Security Trumps Ease-Of-Use For Smart-Home Consumers As Market Reaches Critical Mass

Conducted through OnePoll, the survey canvassed 1,200 respondents in the US, UK, France, Germany, Italy and Japan on the IoT devices they had in their home and security measures people take (or fail t...