Providing Market Intelligence for 40 Years

In The News

Smart Home App Preferences Evenly Divided in New Parks Survey

Smart home research released from Parks Associates following CES 2022 reveals that U.S. broadband households are split nearly 50/50 between a customized and highly controlled app and a simple and automated experience when asked about their ideal app experience for smart devices.

“Companies need to account for these varying demands among different consumer segments,” said Chris White, senior analyst, Parks Associates. “Tech-enthusiast consumers and smart home device owners want control, while older consumers and those not yet using smart home devices want automation. These findings underscore the need for a broad approach in smart home app development, with in-depth knowledge of the preferences within each consumer segment.”

From the article "Smart Home App Preferences Evenly Divided in New Parks Survey" by Jeremy Glowacki. 

Previously In The News

Google's Nest Struggles Could Set Back The IoT Movement

The smart home devices sold by Google's home automation subsidiary, Nest, represent just a small fraction of the burgeoning Internet of Things (IoT) market. However, Nest has become one of the most re...

Humanizing Connected Home Experiences: Using Machine Learning and Voice Control

Comcast’s senior executive Sridhar Solur will provide the opening keynote: “Humanizing Connected Home Experiences: Using Machine Learning and Voice Control” at the 21st-annual CONNECTIONS™: The Premie...

Extra Miles For Fitness Trackers

Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated device...

Close Up On A CEO: Taylor Howatson | LLAKL Week 12

Taylor flew to San Francisco to attend the Connections Conference, known as the premier connected home conference and hosted by Parks Associates, the headline research company for emerging technologie...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive