Providing Market Intelligence for 40 Years

In The News

Smart Glass Technology – Bring People Together, Don’t Drive Them Apart

The voice interface, which was the talk of Parks Associates Connections Conference, may offer an alternative to the clumsiness of trying to manipulate virtual objects with one’s hands. At that conference it was suggested researchers are moving beyond basic voice recognition to understand context and emotion (e.g. you say, “I’m leaving in a hurried tone” and your voice assistant says, “Don’t forget your jacket, as it is going to be cold later tonight”).

From the article "Smart Glass Technology – Bring People Together, Don’t Drive Them Apart" by Ken Pyle.

Previously In The News

Parks Associates: 29% of Consumers Get Most of their News from Social Media Platforms like Facebook and Twitter

PRESS RELEASE: New consumer research from Parks Associates reveals 29% of U.S. broadband households get most of their news from social media platforms like Facebook and Twitter. According to 360 View:...

Why HBO Max, Peacock Are Deadlocked in Talks With Roku and Amazon

The OTT platforms’ leverage is real. Both say they have more than 40 million active accounts (and growing). “Amazon and Roku are beginning to play hardball with a lot of these services,” says Parks As...

Amazon developing a free, ad-supported video news app for Fire TV, report says

Roku is the leader in streaming services with 37 percent of the market. But Amazon has been gaining ground and claimed 28 percent in 2018, according to research firm Parks Associates. Amazon may be...

Roku Shares Soar in Streaming-Device Maker’s IPO Debut

Roku faces massive, deep-pocketed competitors — but so far the 700-employee company has more than held its own in the streaming-media device market. In the first quarter of 2017, Roku had 37% share of...