Providing market intelligence for more than 35 years

In The News

Smart Glass Technology – Bring People Together, Don’t Drive Them Apart

The voice interface, which was the talk of Parks Associates Connections Conference, may offer an alternative to the clumsiness of trying to manipulate virtual objects with one’s hands. At that conference it was suggested researchers are moving beyond basic voice recognition to understand context and emotion (e.g. you say, “I’m leaving in a hurried tone” and your voice assistant says, “Don’t forget your jacket, as it is going to be cold later tonight”).

From the article "Smart Glass Technology – Bring People Together, Don’t Drive Them Apart" by Ken Pyle.

Previously In The News

One In Six US Broadband Homes Take An OTT Sports Service

Some 16% of US broadband households now subscribe to an over-the-top sports video service, according to Parks Associates. The NFL Game Pass is the most widely adopted service, with 6% of US broadba...

Parks: 23% Of US Millennials Opt For OTT-Only

In the US, some 23% of millennial heads of household opt to live in OTT-only, broadband homes, according to Parks Associates. The research firm said the figure compares to a national average of jus...

Parks: Netflix retains OTT top-spot in the US

“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...

Cord-Cutting On The Rise In The US

“Pay TV subscriptions have dropped each year since 2014, falling to 81% of US broadband households in Q3 2016,” said Brett Sappington, senior director of research, Parks Associates. “Several factor...