Providing Market Intelligence for 40 Years

In The News

Smart Glass Technology – Bring People Together, Don’t Drive Them Apart

The voice interface, which was the talk of Parks Associates Connections Conference, may offer an alternative to the clumsiness of trying to manipulate virtual objects with one’s hands. At that conference it was suggested researchers are moving beyond basic voice recognition to understand context and emotion (e.g. you say, “I’m leaving in a hurried tone” and your voice assistant says, “Don’t forget your jacket, as it is going to be cold later tonight”).

From the article "Smart Glass Technology – Bring People Together, Don’t Drive Them Apart" by Ken Pyle.

Previously In The News

33% Of US Net Households Pay To Stream Music: Amazon Prime Music Surges 50% To #1, Spotify #2

28% of broadband households indicated that they subscribe to Amazon Prime Video, so the number of streaming music subscribers likely reflects actual usage of the streaming music portion of Amazon's se...

Do YOU give your Netflix password to friends? AI that can track down users who illegally share accounts is unveiled

Synamedia’s new AI isn’t just for small-time fee avoiders. Additional research from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay-TV revenu...

Report: U.S. Households Will Buy More Than 10 Million Smart Home Controllers in 2021

Parks Associates announced new smart home research today showing 26% of smart homeowners purchased their devices from brick-and-mortar retail stores such as Best Buy, Home Depot, or Walmart, making th...

NAB Puts The Future Focus On OTT In Vegas

In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...