Providing market intelligence for more than 35 years

In The News

Smart Energy Opportunities In The Smart Home

“The analytics, just like the network and all the technology, should just fade away into the background,” says Tom Kerber, Director, Research Energy and Home Controls of Parks Associates. Kerber was speaking to the idea that customers want smart energy features to work in the background, providing comfort and efficiency without having to be in control.

From the article "Smart Energy Opportunities In The Smart Home" by www.viodi.tv

Previously In The News

Household Video Budgets Dropping, Multiplatform Viewing Is Down

Fresh data from Parks Associates suggests U.S. households may have hit a plateau in their online video viewing; the experimentation phase is over and people are settling into more comfortable habits....

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...

The TV Antenna Rises Again

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...

Pay TV Meets OTT: 1 in 5 Get Streaming Service Through Pay TV

It's the embodiment of "If you can't beat 'em, join 'em": Researcher Parks Associates released data today showing that 21 percent of pay TV subscribers in the U.S. also subscribe to a streaming servic...