Providing market intelligence for more than 35 years

In The News

Smart Door Lock Sales Heading To $357 Million

Despite the relatively high cost, 2 million smart door locks will be sold by 2021, according to a new study by Parks Associates.

Annual sales from the devices will increase from $207 million this year to pass $357 million within five years, with the adoption rate increasing more than 75% from this year.

However, half of consumers view smart door locks and smart video doorbells as too expensive, according to Parks Associates, pegging the average price of a smart door lock at $220 compared to non-connected locks for $80 to $100.

From the article "Smart Door Lock Sales Heading To $357 Million" by Chuck Martin.

Previously In The News

The FCC’s War to Liberate Your Cable Box

Data is really the new area of competition. If the pay-TV providers are looking at competition long-term in the future, that's the main concern. - BRETT SAPPINGTON, DIRECTOR OF RESEARCH AT PARKS ASSOC...

Netflix Is Killing It—Big Time—After Pouring Cash Into Original Shows

“There seemed to be an attitude around the industry that after House of Cards and Orange is the New Black, there was no way Netflix could catch lightning in a bottle again,” says Glenn Hower, a senior...

Roku Plunges: 3 Reasons to Buy, 4 Reasons to Sell

Last August, Parks Associates reported that Roku controlled 37% of the streaming device market in the U.S., while Amazon, Google, and Apple held shares of 24%, 18%, and 15%, respectively. All three of...

Bulls vs. Bears: Who's Right About Roku Stock?

Roku faces myriad competitors, but it still dominated the U.S. streaming device market with a 37% share as of early 2018, according to Parks Associates. Amazon ranked second with a 28% share, and Appl...