Providing market intelligence for more than 35 years

In The News

Smart device adoption grows but setup stumps 52% of users

About 45% of U.S. internet households own at least one core smart home device — this excludes smart speakers — and about 20% own a video doorbell. But according to new research from Parks Associates, the set-up process for smart home devices continues to plague consumers.

 

In the new report, Parks Associates said 52% of DIY users report setup or connectivity issues revealing that the user experience continues to be one of the main problems in smart home adoption.

“The smart home market has matured, expanding the need for an enhanced user experience to reach next-gen adopters as well as interoperability and standards to deliver a seamless smart home,” said Daniel Holcomb, senior analyst at Parks Associates.

 

From the article, "Smart device adoption grows but setup stumps 52% of users" by Peter Brown

Previously In The News

How Attractive is 5G Fixed Wireless?

How attractive is 5G fixed wireless as a substitute product for existing fixed network internet access? Substantial, according to a new Parks Associates survey. According to Craig Leslie, Parks Ass...

Netflix, Amazon, and Hulu Rule: 59% in U.S. Have a Subscription

Among U.S. broadband-enabled homes, 59 percent have a subscription to Netflix, Amazon, or Hulu. While it's no surprise that those are the most popular streaming video options, research from Parks Asso...

3 Innovative Technologies for Improving OTT QoE

OTT video is hot. A recent report from Parks Associates predicted that video streaming services will accelerate globally over the next 5 years, with more than 310 million connected households having a...

Donald Trump Livestreams Third Debate On Facebook: A Glimpse Into Trump TV?

"Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could," Glenn Hower, senior analyst for media/entertainment at mark...