Providing market intelligence for more than 35 years

In The News

Smart changing table: A Fitbit for babies?

The Smart Changing Pad, temporarily discounted to $199 and slated to ship in December, is one of a series smart devices aimed at young parents. Kodak, for instance, released a high-definition baby monitor app on Thursday.

Parents with children under 18 are twice as likely to have smart home products, according to an August survey of 4,043 adults released by Coldwell Banker brand and CNET. Parents with children at home are also more likely to access online health portals and use video consultations with doctors, according to separate studies by research firm Parks Associates.

From the article "Smart changing table: A Fitbit for babies?" by Anita Balakrishnan.

Previously In The News

Smartphones driving consumer demand for connected cars to an all-time high

According to new Parks Associates research published ahead of the 2016 International Consumer Electronics Show (CES), 44% of car owners in US broadband households already have some a connected car fea...

Nearly Half Of Homebuyers Want Smart Homes

This survey was conducted by Parks Associates on behalf of the Coldwell Banker brand within the United State, June 6 to 9, 2016 through a third party via an online omnibus product. The survey was cond...

Netflix Beware, Hulu Is the Dark Horse That Will Take Over 2016

On the other hand, achieving such a feat may not be as easy it seems. Data published by Parks Associates highlights that during the past 12 months, approximately 50% of Hulu’s subscribers have not opt...

AT&T-Time Warner Deal: A Good Merger In The New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...