Providing Market Intelligence for 40 Years

In The News

Smart Appliances Make Life Run Smoothly

According to Parks Associates, a leading provider of market intelligence, 17 percent of consumers plan to buy a smart kitchen appliance in 2016.

As smart appliance technology continues to evolve and become the norm, the future looks toward a truly interconnected home where you not only communicate with your kitchen appliances from afar but all of your major appliances communicate directly with one another. A fully integrated smart home has the potential to maximize efficiency even further, reduce energy usage and even cut down on food waste.

From the article "Smart Appliances Make Life Run Smoothly" by Trisha Boyer.

Previously In The News

How Apple’s Purchase Of Startup Reveals Health Data Strategy

Harry Wang, senior research director for Parks Associates says that Apple is “known to be searching for the next $100 billion opportunity, and the gigantic healthcare industry is ripe for technology d...

Plex launches live TV streaming service on Roku

The addition of Roku gives Plex access to a considerable customer base with Roku being the leading streaming media player in United States. According to recent consumer research from Parks Associates,...

OTT Sees Healthy Gains In Broadband Homes

Parks’ OTT Video Market Tracker also shows that Netflix, WWE Network and Hulu have the highest word-of-mouth consumer promotion scores. Parks looked at consumer behavior during Q3 2014 and compared...

What’s Old Is New Again

While sales of vinyl records have been rising for a while now (Consumers like the sound quality and like the feel of vinyl records.), 2016 was a banner year. Sales hit a 28-year high -- led by David B...