Providing Market Intelligence for 40 Years

In The News

Sling TV streaming-video service open for business

The arrival of Sling TV could shake-up the entire pay-TV industry. Many potential cord-cutters remain pay-TV subscribers because they want sports programming. Sling TV is the first offering to include ESPN and TBS and TNT, which also have sports including the NBA.

If consumers flock to Sling TV, which doesn't have live programming from major networks such as ABC, CBS, Fox, NBC and PBS, it could weaken broadcasters' position in negotiations of fees for cable, satellite and online carriage of their signals, said Brett Sappington, director of research at consulting firm Parks Associates.

"If Sling TV is successful without broadcast channels, that could be a real wake-up call to the big broadcasters," he said.

Sling TV is designed to appeal especially to Millennials who may not want pay-TV service, CEO Roger Lynch says. While many younger adult consumers (82%) do have pay-TV service, that's lower than the 87% of older consumers who have pay TV, Parks finds.

From the article "Sling TV streaming-video service open for business" by Mike Snider.

Previously In The News

New Research Reveals Priorities For Carrier Switchers

As carriers priorities shift from increasing the average revenue per user to managing churn, consumers’ priorities have been changing as well. For example, the two-year contract, long a staple of user...

Augmented Reality is Redefining Remote Technical Support

What does all of this mean for your business, customer support agents, and your clients? The innovation that is happening with visual and augmented support is still just beginning, but when you look a...

Can mHealth Make Chronic Care Patients Care About Their Health?

According to the Parks Associates survey, 55 percent of Americans with at least one chronic condition aren’t speaking with their primary care physician any more than once every three months. What’s wo...

What Google's Project Fi Means For Mobile Operators

Research published by analyst firm Parks Associates last month revealed that two thirds of U.S. consumers who are likely to switch carriers in the next year felt access to Wi-Fi as part of their mobil...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive