Providing market intelligence for more than 35 years

In The News

Sling TV Now Lets You Share An Account — For An Extra $20

“The decision to launch as its own separate multi-stream service was influenced by our customers. Two of the top requests we receive are for a multi-stream capability and for FOX programming. As baseball season is just beginning, we know there’s a strong appetite from our customers to be able to watch teams like the Yankees on YES Network, which we now offer. With our launch in beta, we expect our multi-stream service to evolve to include new features, functions and programming in the near future,” Lynch told the Denver Post in an e-mail.

New customers can also try the multi-stream service for seven days for free.

Glenn Hower, a research analyst that tracks online TV services for Parks Associates, said this is still a new niche and companies are figuring things out.

From the article "Sling TV Now Lets You Share An Account — For An Extra $20" by Tamara Chuang.

Previously In The News

CES 2021 continues today. Here's how to watch CNET's Day 2 livestream from home

Brian Cooley will look at whether technology can make the case that we keep doing almost everything from home. He'll talk with Jennifer Kent, senior director at Parks Associates; Paul Lee, global head...

Is Cable or Streaming Cheaper? The Answer Isn't Clear-Cut

According to a July 2022 study from Parks Associates, roughly one-quarter of American households subscribe to nine or more streaming services, while 50% of us have at least four. From the article,...

About 20% of U.S. broadband households get live TV through an antenna, Parks Associates says

The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...

Synamedia sees pay TV driving growth for 3-4 years before IPO

Media research firm Magrid has found that 26% of millennials share passwords for video streaming services, while Parks Associates predicts that in 2021, $9.9 billion of pay-TV revenues and $1.2 billio...