Providing market intelligence for more than 35 years

In The News

Sling TV launches on Fire tablets

The Sling TV app, which is already available on Andoid, iOS, XBox One and Roku devices, and recently became available on Amazon’s Fire TV and Fire TV Stick, can now be downloaded on the Amazon Appstore. Some tablet owners can also use the opportunity to gain access to a free 14-day trial of Sling.

Sling, which is owned by Dish Network, launched in January 2015 as an attempt to target cord-cutters with mix-and-match plans starting at $20 per month. It originally partnered with Maker Studios as part of its $20 “Best of Online TV” package, and it recently launched a new channel with content from Maker’s gaming brand Polaris as part of its “Best of Live TV” package (also $20). It also secured live streaming and VOD rights to Univision’s news, entertainment and sports portfolio.

For connected TV devices, Amazon is slowly gaining traction — recent research by Parks Associates shows Amazon’s Fire TV Stick recently overtook the Apple TV in sales for connected TV devices.

From the article "Sling TV launches on Fire tablets" by BREE RODY-MANTHA.

Previously In The News

29% US Consumers Get News From Social Media

Consumer research from market research and consulting company Parks Associates reveals 29 per cent of US broadband households get most of their news from social media platforms such as Facebook and Tw...

Research: 6% US homes will have pay-TV OTT in 12 months

New research from analyst firm Parks Associates shows that 6 per cent of US broadband households are highly likely to subscribe to an online pay-TV service within the next 12 months, which would more...

Connected CE purchases show steady decline since 2008

“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...

User experience key focus for smart TVs and SMPs

A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...