Providing market intelligence for more than 35 years

In The News

Sling TV, Showtime, And CBS All Access Are Gaining On Netflix

There aren’t any surprises at the top of the list. Netflix still dominates, and Amazon and Hulu follow behind. Sports services like MLB.TV and WWE Network are also popular, as is HBO NOW. HBO NOW is HBO’s OTT service, so its ranking does not reflect HBO’s total number of subscribers (among those excluded are those who subscribe to HBO through their cable provider).

All of these content providers are fighting for slices in a growing pie. Parks Associates says that 63% of broadband homes subscribe to at least one OTT service. That’s up from 57% in early 2015.

From the article "Sling TV, Showtime, And CBS All Access Are Gaining On Netflix" by www.cordcutting.com

Previously In The News

Over Two-Thirds Of U.S. Smartphone Owners Stream Music Daily

A recent Parks Associates report reveals that 68 percent of U.S. smartphone owners listen to streaming music every day, for an average of 45 minutes per day. Amazon Prime Music emerged as the most pop...

TV Everywhere Usage Grows

A recent article in Multichannel News provided new findings from Parks Associates showing that 40 percent of U.S. pay TV subscribers used TV Everywhere options in 2015, up from 22 percent in 2013. "TV...

Morning Read: Pharma Changes Afoot As Valeant Courts A New CEO And Novartis U.S. Head Exits

Less than half of caregivers with a smartphone use apps aimed at caregivers, according to a report by Parks Associates. — MobiHealthNews From the article "Morning Read: Pharma Changes Afoot As Vale...

Almost 50 Percent Of Smart Home Devices Are Self-Installed, Report Finds

A recent study conducted by Parks Associates confirmed the growing popularity of smart devices in the U.S. home security market. The study found that the sale of wireless home security products is on...