Providing Market Intelligence for 40 Years

In The News

Sleep Tracking Wearables, Apps And Investment Heating Up, Says Panel

Harry Wang of Parks Associates said the idea of sleep wearables was a “tall order,” but the industry has a huge growth potential.
The sleep summit, which included discussions on data-driven opportunities that leverage what’s known about human behavior thus far, covered not just how people sleep, but where they are sleeping.

From the article "Sleep Tracking Wearables, Apps And Investment Heating Up, Says Panel" by Heather Mack.

Previously In The News

Parks Associates: Headphones Likely to Experience Sales Spike Due to Coronavirus

A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...

DIY Security, Home Automation: What’s a Pro to Do?

One chief reason for the meteoric rise in DIY competition, of course, is market penetration — read: the historical lack thereof. According to the latest Parks Associates research, 75% of U.S. househol...

4 Key Business and Lifestyle Trends Transforming Customer Demand

A study from Parks Associates found that “one-third of smart device owners in U.S. broadband households have increased usage of their devices during the COVID-19 pandemic, including 46% of smart door...

2018 Market Report: Security and the Smart Home Installation Channel

More than 60% of installing dealers now report that DIY systems are biting into demand for their services, according to the fifth annual Residential Security Market Report (2018) from the research fir...