Providing market intelligence for more than 35 years

In The News

Sleep Tracking Wearables, Apps And Investment Heating Up, Says Panel

Harry Wang of Parks Associates said the idea of sleep wearables was a “tall order,” but the industry has a huge growth potential.
The sleep summit, which included discussions on data-driven opportunities that leverage what’s known about human behavior thus far, covered not just how people sleep, but where they are sleeping.

From the article "Sleep Tracking Wearables, Apps And Investment Heating Up, Says Panel" by Heather Mack.

Previously In The News

NAB Puts The Future Focus On OTT In Vegas

In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...

Cutting the cord: 59% of Americans have canceled cable TV, signaling the dominance of streaming giants Netflix, Hulu and Amazon

Netflix is also preparing to crackdown on illegal account sharing via new artificial intelligence software, which will be able to analyze which users are logged in and then flag shared accounts. Th...

Amazon Takes On Netflix With $8.99 Monthly Video Streaming Service

Netflix is by far the biggest online streaming video service. Last week, researcher Parks Associates estimated that about half of all U.S. households with a broadband Internet connection subscribed to...

Amazon is driving more transaction-based revenue for TV networks and studios

Meanwhile, Amazon’s Fire TV stick, which competes with Apple TV and Roku as one of the top connected TV devices, also continues to gain market share, which has likely helped drive more people to watch...