Providing market intelligence for more than 35 years

In The News

SHOCKINGLY, OF THE 26% OF HOUSEHOLDS THAT PAY FOR MUSIC…MOST OF THEM USE PRIME MUSIC

Yep. We know what you’re thinking. We got way too high and wrote this article. But we didn’t. New research from Parks Associates shows that, of the 66% of U.S. broadband households that use a licensed service to stream music, 40% are going free/ad-supported, and 26% pay. Of those 26%, Amazon Prime Music is in first place (10%), Pandora One is in second (6%), and Spotify Premium comes in third (at 4%).

According to the study, our own hometown hero (?) Amazon has a big leg up in the streaming wars. Parks Associates isn’t some two-bit research firm, either. It is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services, having served multiple Fortune 500 companies. So what could be the cause of this almost unbelievable surprise? From an EDM perspective, it’s clear from Prime Music’s top dance albums that their bread-and-butter is in mainstream EDM.

From the article "SHOCKINGLY, OF THE 26% OF HOUSEHOLDS THAT PAY FOR MUSIC…MOST OF THEM USE PRIME MUSIC" by Glen Sears.

Previously In The News

Research: Free trials influence over half of OTT subs

Parks Associates research finds that over 50 per cent of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their...

What do people who don’t have smart home products want from them? Savings

Smart home devices are basically everywhere now, but some people are still holding out on inviting internet-connected appliances into their home. So what would finally get them to adopt the Internet o...

Parks: Cord-cutting Up

Cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15 per cent. The fir...

19% US Households Cancel OTT

According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive