Providing Market Intelligence for 40 Years

In The News

SHOCKINGLY, OF THE 26% OF HOUSEHOLDS THAT PAY FOR MUSIC…MOST OF THEM USE PRIME MUSIC

Yep. We know what you’re thinking. We got way too high and wrote this article. But we didn’t. New research from Parks Associates shows that, of the 66% of U.S. broadband households that use a licensed service to stream music, 40% are going free/ad-supported, and 26% pay. Of those 26%, Amazon Prime Music is in first place (10%), Pandora One is in second (6%), and Spotify Premium comes in third (at 4%).

According to the study, our own hometown hero (?) Amazon has a big leg up in the streaming wars. Parks Associates isn’t some two-bit research firm, either. It is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services, having served multiple Fortune 500 companies. So what could be the cause of this almost unbelievable surprise? From an EDM perspective, it’s clear from Prime Music’s top dance albums that their bread-and-butter is in mainstream EDM.

From the article "SHOCKINGLY, OF THE 26% OF HOUSEHOLDS THAT PAY FOR MUSIC…MOST OF THEM USE PRIME MUSIC" by Glen Sears.

Previously In The News

16% of Spanish Pay-TV Households Subscribed for First Time in 2015

Connected Consumer in Europe reveals Spanish consumers are more likely than consumers in other Western European markets either to have never had pay TV or to have cancelled pay TV in favor of online v...

Connections

Parks Associates' 20th-annual CONNECTIONS™: The Premier Connected Home Conference will host over 650 executives from the connected entertainment, IoT and smart home industries, and is focused specific...

Brand Preference Steering Consumer CE Purchase Decisions

New Parks Associates research shows the importance of brand preference in consumer electronics purchase decisions, revealing that 71 per cent of buyers last year considered only one brand when making...

For Home Buyers, Move-In Ready Now Means More Technology

A new survey from Coldwell Banker Real Estate LLC and Parks Associates found that Americans are thinking differently about “move-in ready” homes; they now want it to be “smart ready” too. According...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive