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Sharing Your Netflix And HBOGo Passwords Is Costing Streaming Services $500 Million

Research firm Parks Associates estimates that all the sharing of streaming passwords to circumvent subscription fees is costing providers roughly $500 million per year in lost revenue. They estimate that 6% of total users are using an account held by someone out of their household.

Yes. This all sounds about right, if a bit low.

Of course, none of this can be news to most providers, which offer an “ask no questions” approach to providing streaming so long as your password and ID match.

From the article "Sharing Your Netflix And HBOGo Passwords Is Costing Streaming Services $500 Million" by Penn Collins.

Previously In The News

As Fire TV passes 30M users, Amazon execs eye more voice integrations and global expansion

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HBO Max: WarnerMedia in Talks With Roku on Deal, Amazon Fire TV Appears to Be a No-Go

Beyond rev-share terms for HBO Max, holdouts like Roku and Amazon — which together had 69% market share of U.S. OTT households in early 2019, Parks Associates estimated — are objecting to WarnerMedia’...

HBO Now Has 800,000 Paying Subscribers Since April Launch

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Comcast is totally okay with you not having an Xfinity set-top box

“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...

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