Providing Market Intelligence for 40 Years

In The News

Sharing Netflix Passwords Makes You Federal Lawbreaker?

Variety reported last year that the research firm Parks Associates estimated that "illicit password sharing" to video on demand players used by Netflix, HBO and other Internet subscription providers could cost those companies up to $500 million globally in 2015.

The firm said that roughly six percent of U.S. broadband households use an over-the-top video service paid by someone living outside of the household.

From the article "Sharing Netflix Passwords Makes You Federal Lawbreaker?" by Clyde Hughes.

Previously In The News

The Best Wearable Fitness Tech We Saw At CES 2017

It’s one of the biggest arms races of the 21st century—literally. Once the preserve of hardcore fitness junkies, the activity tracker industry has exploded into the mainstream and is now set to surpas...

Study: IoT Users May Become Comfortable With Sharing Device Data, For A Price

A Parks Associates study has found that over a quarter of respondents would become more comfortable sharing their data if their devices would "automatically register for warranties and check warranty...

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

In the short term, consumers are more than happy to keep paying for multiple services. According to a report published by Parks Associates in June 2021, 46 percent of US homes with broadband-level Int...

Research: over 50% of U.S. broadband households stream content on TV screens

Parks Associates, a market intelligence and consulting company, yesterday released research showing that over 50% of U.S. broadband households stream content on TV screens. “For years, the televisi...