In The News

Sharing a Netflix password is still piracy – but everyone does it

October 12, 2015

The answer is actually no, but that doesn’t mean it’s not prevalent. According to a study done by Parks Associates earlier this year, 57 percent of U.S. households access an over-the-top video account — meaning streaming services like Netflix, Hulu, or HBO Go — but 11 percent of Netflix subscribers, 10 percent of Hulu Plus subscribers and 5 percent of Amazon Prime Instant Video subscribers are using an account paid for by someone else.

Unsurprisingly, young adults between 18-24 are the biggest perpetrators of the password-sharing trend, as 22 percent of those surveyed admitted to using an account that was not theirs.

In a related study, Parks Associates estimates that “illicit password sharing” could cost the industry as much as $500 million per year.

From the article "Sharing a Netflix password is still piracy – but everyone does it" by Lauren Hockenson.

‹
1
2
...
150
151
152
153
154
155
156
...
758
759
›

Research Memberships

Visibility Memberships

Smart Home: Products And Services

Consumer Electronics and Entertainment

Connectivity and Mobility

Connected Health and Wellness

MDU / Multifamily

SMB

Strategic Consulting Unit

Channel Analytics

Research Services

Event

Analyst Insights

Media

About Parks Associates

Sharing a Netflix password is still piracy – but everyone does it

Previously In The News

Wireless Displays Streamline Setups for Meetings

TTA’s Week: Digital Health Funding, Execs’ Wish List, ActivePreventive Responds…And Theranos

Parks: Top 10 Connected Entertainment Disruptors

Humanizing Connected Home Experiences: Using Machine Learning and Voice Control

Providing Market Intelligence for 40 Years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

About Us

Store