Providing Market Intelligence for 40 Years

In The News

Share A Netflix Password, Go To Jail?

According to a study done by Parks Associates in 2015, 57% of U.S. households access an over-the-top video account, meaning streaming services like Netflix, Hulu or HBO Go, but 11% of Netflix subscribers, 10% of Hulu Plus subscribers and 5% of Amazon Prime Instant Video subscribers are using an account paid for by someone else.

Young adults between 18 and 24 are the biggest perpetrators of password sharing, with 22% of those surveyed admitting to using an account that was not theirs.
Parks Associates also estimates that "illicit password sharing" could cost the industry as much as $500 million per year.

From the article "Share A Netflix Password, Go To Jail?" by Stephen Pounds.

Previously In The News

Voice Recognition Technology Hears Whispers Of M&A

More recently with Siri from Apple, Cortana from Microsoft (NASDAQ:MSFT), Google Assistant from Alphabet (NASDAQ:GOOGL) (NASDAQ:GOOG) and Alexa from Amazon (NASDAQ:AMZN) we've seen voice recognition t...

Most Broadband Homes Have Pay-TV and OTT Subscriptions

More than half of all U.S. homes with broadband subscribe to both a pay-TV service and at least one over-the-top video service, according to a new study by Parks Associates. In its OTT Video & TV E...

SVOD MARKET: Survival of the Fittest

Perhaps the bigger surprise is that more haven’t exited the market — yet. “We’re finding that there are many services that are … getting enough subscribers just to be able to be sustainable,” Brett Sa...

Standalone Pay TV Service ARPU Declined 10% From 2016-2018: Research Company

"Traditional pay TV providers (MVPDs) have faced continued subscriber losses due to increasing consumer choice from OTT services, so they are deploying skinny bundles and vMVPD services to create more...