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Seventh of US broadband homes to buy streaming players in H1 2016

Some 14% of US broadband households plan to buy a streaming media player by the middle of 2016, according to Parks Associates.

The research firm claims that as of the third quarter of 2015, 31% of US broadband households owned a streaming media player, up from 27% at the beginning of the year.

From the article "Seventh of US broadband homes to buy streaming players in H1 2016" by Barbara Kraus.

Previously In The News

Walmart buys TV portal to nowhere

As streaming services bundle together, monopolizing the delivery of shows – whether it’s the TV unit or the wifi - becomes more important, too. Vizio, with over 10% of television sales market share, i...

Walmart confirms $2.3 billion Vizio deal; Walmart Connect to benefit

The Walmart Vizio deal comes as competitor Roku has a 25% share of the connected TV market, based on smart TV operating systems in use, according to Parks Associates. Amazon makes up 17% of the market...

Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business

“This is a good move by Walmart,” says Elizabeth Parks, president of the market research firm Parks Associates. “It sets the company in a position to compete with Amazon in new ways.” “Walmart isn’...

Walmart buying TV-brand Vizio for its ad-fueling customer data

According to a spokesperson for Parks Associate that Ars Technica spoke with, Vizio has 12 percent of connected TV OS market share. WSJ reported last week that Roku OS has more market share at 25 perc...

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