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Seventh of US broadband homes to buy streaming players in H1 2016

Some 14% of US broadband households plan to buy a streaming media player by the middle of 2016, according to Parks Associates.

The research firm claims that as of the third quarter of 2015, 31% of US broadband households owned a streaming media player, up from 27% at the beginning of the year.

From the article "Seventh of US broadband homes to buy streaming players in H1 2016" by Barbara Kraus.

Previously In The News

More than 200 OTT services active in the U.S. market, research group says

Illustrating the insurgent competitive pressure being faced by incumbent pay TV operators, Parks Associates released a report today suggesting that there are more than 200 OTT services currently opera...

Hulu adds live TV and new UI support for Samsung smart TVs

In the meantime, the service can rest assured of its popularity in the U.S. New numbers from Parks Associates put Hulu as the third most popular U.S. SVOD, behind Netflix and Amazon Prime Video. Altho...

At CES 2019, Apple finally sets iTunes, AirPlay loose

The number of households with a streaming player has quadrupled in the last five years, according to Parks Associates, but Apple trails Roku and Amazon in market share, and it seldom discounts its pri...

About 20% of U.S. broadband households get live TV through an antenna, Parks Associates says

The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...

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