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Security Trumps Ease-Of-Use For Smart-Home Consumers As Market Reaches Critical Mass

September 25, 2016

Conducted through OnePoll, the survey canvassed 1,200 respondents in the US, UK, France, Germany, Italy and Japan on the IoT devices they had in their home and security measures people take (or fail to take) to secure their smart homes.

In terms of the number of smart devices per household the UK (2.6) and US (2.4) trail France (5.8 devices), Italy (5) and Germany (4.5) by some distance (although this is contradicted by the findings of a report by Parks Associates).

From the article "Security Trumps Ease-Of-Use For Smart-Home Consumers As Market Reaches Critical Mass" by Adam Bannister.

Previously In The News

IoT Cybersecurity, ‘Cascading’ Failures, Worry Consumers Most About Connected Home

Data and privacy fears rank second among consumer smart home concerns. More than half of U.S. adults (58%) fear lack of privacy from device manufacturers who have access to data, real-time conversatio...

4 Key Business and Lifestyle Trends Transforming Customer Demand

A study from Parks Associates found that “one-third of smart device owners in U.S. broadband households have increased usage of their devices during the COVID-19 pandemic, including 46% of smart door...

New RMR Opportunity: Smart Thermostat Service?

Are smart thermostats the next subsidized security business model? Yes, according to new data from Parks Associates, which reports more than 50 percent of U.S. broadband households would be willing to...

Why MDUs Are Helping Expand the Smart Home Market

Parks Associates estimates that 30% (36 million households) of U.S. broadband households live in MDUs, 66% (79.5 million households) live in single-family homes and 4% (4.8 million households) report...

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