Professional monitoring service providers offering only basic security systems suffer from a poor net promoter score (NPS), while those offering interactive security and smart home systems score more than 50 points higher, Parks Associates reported at Electronic Security Expo (ESX) 2018.
From the article "Security Providers That Only Offer Basic Services Suffer Reduced Customer Loyalty."
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KEY STAT: Net Promotor Score (NPS) increases in direct proportion to the number of subscriptions per user. High NPS means higher product satisfaction means greater service adoption. - Parks Associates...
