Providing market intelligence for more than 35 years

In The News

Security Leads Smart Home Market, Followed by Connected Lighting, Smart Thermostats

Parks Associates has released new industry research reports on the smart home and connected devices indicating that security is leading the way in this market area followed by connected lighting and smart thermostats. The new reports provide in-depth analysis of industry trends and consumer research.

From the article "Security Leads Smart Home Market, Followed by Connected Lighting, Smart Thermostats" by Dealerscope Staff.

Previously In The News

Top 10 Outdoor Security Cameras for Unmatched Peace of Mind

The Parks Associates 2024 Connected Home Research emphasizes the growing importance of smart detection features, such as distinguishing people, vehicles, or animals, to reduce false alerts and improve...

Can too much AI backfire? Study reveals why ‘AI-powered’ products are turning buyers away

A related survey by Parks Associates, also cited by The Wall Street Journal, found that 58% of the 4,000 American respondents said the presence of the term “AI” made no difference in their buying deci...

Why Smart Home Compatibility Still Sucks in 2025 — And How GearBrain Can Fix It

Parks Associates estimates over 60% of U.S. broadband households now own at least one smart home device. From the article, "Why Smart Home Compatibility Still Sucks in 2025 — And How GearBrain Can...

Broadcasters Need To Prepare For Shoppability. Here’s Why

According to Parks Associates, 52% of US consumers are “likely or very likely” to engage with commercial activities on CTV platforms — including ordering food from TV promos, clicking for product info...