Providing market intelligence for more than 35 years

In The News

Security Dealers Need More Options to Compete Smarter and Faster

In 2000, only half the U.S. population was accessing info through the internet; today, estimates are 95% to 98% of the 131.2 million U.S. households do.

Parks Associates recently reported that one in 10 U.S. internet households already own a DIY security system. What’s more, although 2023 residential system adoption is steady at 31%, and while larger companies have seen gains or remained unchanged, “the smaller players, including local traditional players, are seeing their share of the market dwindle.”

From the article, "Security Dealers Need More Options to Compete Smarter and Faster" in Security Sales & Integration

Previously In The News

Three in ten US households unsubscribe from streaming platforms to save money

Three in ten US households unsubscribe from streaming platforms to save money According to Parks Associates' "Video Services: Shifting Demand" report , 29% of internet-using households decided to u...

2023 CEDIA Shares: DEN Smart Home

Research from Parks Associates found the number of households selecting self-install has declined nearly 30 percent since 2019.  From the article, "2023 CEDIA Shares: DEN Smart Home" from Residenti...

Peacock’s trick to keep subscribers coming back? Emails—billions of them

Peacock’s trick to keep subscribers coming back? Emails—billions of them The annual churn rate across streamers in the US in the 12 months ending in June averaged 47%, according to Parks Associates...

46% OF HOUSEHOLDS IN THE UNITED STATES HAVE FIVE OR MORE SERVICES

46% OF HOUSEHOLDS IN THE UNITED STATES HAVE FIVE OR MORE SERVICES In the United States, 46% of households have five or more services, and 22% have eight or more streaming services, according to Par...