Providing market intelligence for more than 35 years

In The News

Security Cameras Lead Smart-Home Adoption

Networked surveillance cameras are leading the adoption of smart-home technology, Parks Associates said in releasing consumer-survey results during ISC West.

Nine percent of U.S. broadband households owned an IP/networked security camera at the end of 2015, and 4 to 5 percent of broadband households bought a networked camera in 2015, Parks said in citing its survey of 10,000 broadband households in the U.S.

From the article "Security Cameras Lead Smart-Home Adoption" by Joseph Palenchar.

Previously In The News

HBO Now Has 800,000 Paying Subscribers Since April Launch

“In the past year we keep seeing more and more services coming up, more niche services,” said Glenn Hower, an analyst with market research firm Parks Associates. There’s Netflix, which has been str...

What Can Yahoo's Online Video Assets Do For Verizon?

Distributing its video out to its various websites could be a boon to Yahoo. Parks Associates' Brett Sappington predicted that traditional magazines may make a leap to presenting their content via onl...

Comcast is totally okay with you not having an Xfinity set-top box

“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...

91% of viewers like streaming aggregation, survey says

Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other...