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Second-Screen Activity On The Rise

March 10, 2016

While you’re watching “The Walking Dead, have you ever used your phone to settle an argument over the name of that actor who’s currently being pestered by zombies? Ever used your tablet to check stats during a football game?

Chances are good you probably have done something similar, according to Parks Associates, which is reporting findings that 65% of U.S. broadband households engage in at least one second-screen activity on at least a monthly basis. The most common activity is to search for information about the program being watched.

From the article "Second-Screen Activity On The Rise" by Laura Hamilton.

Previously In The News

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“That’s increasingly where the money is,” said Jennifer Kent, vice president of research at Parks Associates. She said these days, a TV’s worth is tied to its streaming platform. Walmart’s private...

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