Providing Market Intelligence for 40 Years

In The News

Saving Money Top Driver For Smart Home Device Purchasing

The majority (61%) of households that do not own and do not intend to purchase a smart home device could be persuaded by reduced household bills or insurance discounts, according to the study, comprising a survey of 10,000 broadband households conducted by Parks Associates.

Here are the drivers of likelihood to purchase smart home devices by those who do not have any, according to Parks:

61% -- Ability for the product to save money on bills
61% -- A discount on home insurance premium
54% -- Make smart home devices cost the same as regular products
46% -- Ability to exercise control over how data is collected or used
41% -- Ability to try smart devices at a retail location with knowledgeable staff
42% -- In-home service to set up the device and teach how to use
34% -- Ability to finance the cost at zero percent and pay over 12 or 24 months
32% -- In-home service to recommend the best smart home devices for routines and home layout

From the article "Saving Money Top Driver For Smart Home Device Purchasing" by Chuck Martin.

Previously In The News

How Netflix is adapting as the streaming boom stalls

“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....

Forget Twitter. This Musk Is Into ‘Toe Curling Yumminess.’

More than 300 streaming services are available in the United States, according to Parks Associates, a consulting firm. From the article, "Forget Twitter. This Musk Is Into ‘Toe Curling Yumminess.’"...

Could streaming giants start to clamp down on password sharing?

The major concern for cyber security companies like Synamedia is how password sharing can turn into true content piracy ? stealing streaming shows and movies and reselling them for profit. If you k...

Google Chromecast’s surprising origins—and uncertain future

New research out this week from Parks Associates found that Chromecast makes up just 11% of all streaming players installed in the United States, down from 21% three years ago. Meanwhile, Roku’s U.S....

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive