There's a burgeoning market for DIY home security products, thanks to advances in smart tech and more robust, easy-to-install offerings from home security manufacturers. According to market research firm Parks Associates, up to 30 percent of new sales for home security are DIY. This figure is only expected to grow.
For consumers ready to do it themselves, DIY home security systems offer substantial value over professionally installed and monitored systems—value derived not only from cost savings but also from the degree of choice, control, and customization available.
From the article "Save Time and Money with DIY Home Security."
“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....
Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300. The firm said the total is more than double the amou...
Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".
However, while work on that puzzle continues and multiple companies look for a way to get streaming subscribers to stay in one place, customer churn is still high. Or, as Parks Associates describes it...
