There's a burgeoning market for DIY home security products, thanks to advances in smart tech and more robust, easy-to-install offerings from home security manufacturers. According to market research firm Parks Associates, up to 30 percent of new sales for home security are DIY. This figure is only expected to grow.
For consumers ready to do it themselves, DIY home security systems offer substantial value over professionally installed and monitored systems—value derived not only from cost savings but also from the degree of choice, control, and customization available.
From the article "Save Time and Money with DIY Home Security."
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