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Samsung's Home Screen Offers Programmatic Ad Access For DSPs

While it doesn’t disclose its “active” smart TV households as Roku does, estimates from research via Parks Associates and Hub Entertainment Research says there are more than 77 million active Samsung Smart TV households.

From the article, "Samsung's Home Screen Offers Programmatic Ad Access For DSPs" by Wayne Friedman

Previously In The News

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A study from Parks Associates found that more than half (63%) of U.S. households say they are not familiar with or know nothing about VR. Younger generations appear to be more familiar with virtual...

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