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Samsung's Home Screen Offers Programmatic Ad Access For DSPs

While it doesn’t disclose its “active” smart TV households as Roku does, estimates from research via Parks Associates and Hub Entertainment Research says there are more than 77 million active Samsung Smart TV households.

From the article, "Samsung's Home Screen Offers Programmatic Ad Access For DSPs" by Wayne Friedman

Previously In The News

Apple TV could be star of Wednesday's show

Apple's effort to upend the television market isn't a sure thing, analysts said. Many of the features that it is expected to include on Apple TV -- an app store, voice search, a more powerful processo...

8% of UK broadband homes own a smart watch

European research from Parks Associates shows 8 per cent of UK broadband households have at least one smart watch. These wearables, which can connect to the Internet, create new health, mobile payment...

Amazon is banning the sale of Apple and Google streaming devices

Amazon has recently been ramping up Prime Video, investing heavily in programming. It has commissioned a TV series written and directed by Woody Allen and hired Jeremy Clarkson, Richard Hammond and...

Why sharing your Netflix password is considered piracy ‘lite’

With about 11% of broadband-using households receiving streaming services via account sharing, according to a May report by market research firm Parks Associates, media companies stand to lose million...

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