In The News

Samsung's Home Screen Offers Programmatic Ad Access For DSPs

June 10, 2026

While it doesn’t disclose its “active” smart TV households as Roku does, estimates from research via Parks Associates and Hub Entertainment Research says there are more than 77 million active Samsung Smart TV households.

From the article, "Samsung's Home Screen Offers Programmatic Ad Access For DSPs" by Wayne Friedman

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Samsung's Home Screen Offers Programmatic Ad Access For DSPs

Previously In The News

More Subscription Streaming Sites Will Soon Go Down, Fox Exec Predicts

3 Stocks to Tap the Connected TV Boom

‘Subscription Fatigue’ Not Slowing OTT Proliferation After All: Research Firm

5% of Broadband Users Likely to Cut the Cord in the Next 12 Months

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