In The News

Samsung's Home Screen Offers Programmatic Ad Access For DSPs

June 10, 2026

While it doesn’t disclose its “active” smart TV households as Roku does, estimates from research via Parks Associates and Hub Entertainment Research says there are more than 77 million active Samsung Smart TV households.

From the article, "Samsung's Home Screen Offers Programmatic Ad Access For DSPs" by Wayne Friedman

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Samsung's Home Screen Offers Programmatic Ad Access For DSPs

Previously In The News

Smart Home DIY: Nearly a Third of Homeowners Report Turning to Pros after First Attempts

Survey: 8% of those purchasing a smart speaker in the past six months chose Apple’s HomePod

PODCAST: SCTE TechExpo25 Roundup Day 2

Winning Back Connectivity Trust: What the Survey Reveals About Telecom Customer Retention

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