Providing market intelligence for more than 35 years

In The News

Samsung Unveils Virtual Reality Camera At Mobile World Congress

Samsung is also refreshing its Galaxy phone line in an attempt to catch Apple’s iPhone. A recent report from Parks Associates said Apple leads Samsung in the U.S. smartphone market, 40 percent to 31 percent. But Samsung is “catching up,” Harry Wang, Parks Associates director of health and mobile product research, said in a press release.

From the article "Samsung Unveils Virtual Reality Camera At Mobile World Congress" by Benny Evangelista.

Previously In The News

Walmart buying TV-brand Vizio for its ad-fueling customer data

According to a spokesperson for Parks Associate that Ars Technica spoke with, Vizio has 12 percent of connected TV OS market share. WSJ reported last week that Roku OS has more market share at 25 perc...

Disney intros shoppable streaming TV ads via second-screen – Industry Voices: Sorensen

Parks Associates data shows that the vast majority - 88% of internet households shop online at least monthly. 62% of respondents shop on a mobile phone and 60% shop on a computer monthly. Parks Ass...

America’s Over-The-Air Audience Remains Steady Amid Streaming Era

Per tech research firm Parks Associates, 30% of OTA households prefer to have antennas to watch live news, and 20% prefer them for live TV, sports, and movies. From the article, "America’s Over-The...

Building Grid Resilience Amid Climate Change

According to Parks Associates, there is a strong overlap with security and smart home households and solar panel ownership: 17% of security system owners report also owning solar panels, compared to j...