Providing Market Intelligence for 40 Years

In The News

Samsung Tizen tops smart TV OS usage in US, Parks Associates finds

Samsung’s Tizen is the most used smart TV operating system in the US, with 34% of smart TV owners saying it is the platform they use most often, according to new research from Parks Associates.

Unveiled at CES 2026 in Las Vegas, the study also found smart TVs have become the dominant gateway for streaming video, with 61% of US internet households now using a smart TV as their primary streaming device, continuing the shift away from streaming sticks and boxes, games consoles and other connected hardware.

Despite Samsung’s lead, Parks Associates said the smart TV OS market remains fragmented, with competition increasing from Roku, LG and Vizio.

When looking beyond smart TVs to include all primary connected TV devices in US internet households – including streaming media players and games consoles – Roku leads overall usage at 28%. Parks Associates said Roku has steadily expanded its presence in smart TVs, rising from 8% share in 2020 to 18% in 2025.

Parks Associates said its analysts are presenting additional findings during CES, including updates from its State of Streaming research and sessions linked to its CONNECTIONS Summit.

From the article, "Samsung Tizen tops smart TV OS usage in US, Parks Associates finds" by Julian Clover

Previously In The News

Analysis: Viewers crave streaming simplicity not more fragmentation

Parks Associates reveals that only 5% of U.S. households rely solely on traditional pay TV. Instead, smart TV apps have emerged as the new living room entertainment hub. From the article, "Analysis...

IRobot faces a murky future amid rising Roomba competitors

The company is still “number one,” said Elizabeth Parks, president of market research firm Parks Associates in Dallas. But it’s a shaky number one. Parks estimates that iRobot had nearly two-thirds of...

Energy, security, automation: Converging into peace of mind

Parks Associates latest research shows 70% of US internet households report spending $100 or more per month on their electricity and 62% think the electricity costs are too high, an increase of eight...

The Future Of Building Homes Is Now Intertwined With The Auto World

Research group Parks Associates reports that 35% of households are familiar with the potential for EVs charging at home to automatically minimize costs by charging when rates are low, and 51% say its...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive