Providing Market Intelligence for 40 Years

In The News

Samsung Tizen tops smart TV OS usage in US, Parks Associates finds

Samsung’s Tizen is the most used smart TV operating system in the US, with 34% of smart TV owners saying it is the platform they use most often, according to new research from Parks Associates.

Unveiled at CES 2026 in Las Vegas, the study also found smart TVs have become the dominant gateway for streaming video, with 61% of US internet households now using a smart TV as their primary streaming device, continuing the shift away from streaming sticks and boxes, games consoles and other connected hardware.

Despite Samsung’s lead, Parks Associates said the smart TV OS market remains fragmented, with competition increasing from Roku, LG and Vizio.

When looking beyond smart TVs to include all primary connected TV devices in US internet households – including streaming media players and games consoles – Roku leads overall usage at 28%. Parks Associates said Roku has steadily expanded its presence in smart TVs, rising from 8% share in 2020 to 18% in 2025.

Parks Associates said its analysts are presenting additional findings during CES, including updates from its State of Streaming research and sessions linked to its CONNECTIONS Summit.

From the article, "Samsung Tizen tops smart TV OS usage in US, Parks Associates finds" by Julian Clover

Previously In The News

SMB SPENDING ON PHYSICAL AND CYBERSECURITY ON THE RISE

More than half of SMBs are concerned about cybersecurity regarding employees’ home networks, while 21 percent report an increase in need for products and services to protect or monitor the physical sa...

TMA Mid-Year Meeting Examines Monitoring Beyond Usual Use Cases

Among the featured presenters on Tuesday was Elizabeth Parks, president of Dallas-based research firm Parks Associates. Her presentation, titled “Value of Monitoring: Expanding Beyond the Traditional...

Why the Smart Home Network Has Never Been More Vulnerable

Compared to just a few years ago, home networks today have never been so full of connected devices. Parks Associates research from 2020 found that U.S. broadband households now have an average of 12 c...

SSN, SIA CONTINUE PARTNERSHIP TO PROMOTE DIVERSITY

And without further ado, the following list selected by SIA’s Women in Security Forum, in partnership with SSN, will be profiled in each issue of SSN in 2022: Arathi Ajay, IoT Sales Specialist - Ed...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive