Providing Market Intelligence for 40 Years

In The News

Samsung Tizen tops smart TV OS usage in US, Parks Associates finds

Samsung’s Tizen is the most used smart TV operating system in the US, with 34% of smart TV owners saying it is the platform they use most often, according to new research from Parks Associates.

Unveiled at CES 2026 in Las Vegas, the study also found smart TVs have become the dominant gateway for streaming video, with 61% of US internet households now using a smart TV as their primary streaming device, continuing the shift away from streaming sticks and boxes, games consoles and other connected hardware.

Despite Samsung’s lead, Parks Associates said the smart TV OS market remains fragmented, with competition increasing from Roku, LG and Vizio.

When looking beyond smart TVs to include all primary connected TV devices in US internet households – including streaming media players and games consoles – Roku leads overall usage at 28%. Parks Associates said Roku has steadily expanded its presence in smart TVs, rising from 8% share in 2020 to 18% in 2025.

Parks Associates said its analysts are presenting additional findings during CES, including updates from its State of Streaming research and sessions linked to its CONNECTIONS Summit.

From the article, "Samsung Tizen tops smart TV OS usage in US, Parks Associates finds" by Julian Clover

Previously In The News

Amazon Prime Music Leads Streaming in the American Household

Parks Associates released new research that points to very good news for the e-commerce giant. Most paid streaming music services experienced an increase in subscriptions in 2016. Amazon Prime Music,...

Marketing could reveal AT&T’s future TV priorities, analyst says

Brett Sappington, senior director of research at Dallas-based Parks Associates, said that how AT&T markets and invests in DirecTV Now during the second half of 2017 could provide an indication as to h...

Dish’s third-quarter loss of 129,000 customers includes every single subscriber in Puerto Rico

According to market research firm Parks Associates, Sling ranked as the tenth most popular online-TV services, based on subscribers. Last year, Sling ranked sixth. But the drop isn’t because Sling is...

Holiday Stats: Millennials to Buy Smart Home Devices

Parks Associates' holiday shopping research shows that millennials will lead the smart home and CE purchasing the holiday season, with 46 percent reporting high intentions to buy at least one device a...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive