Providing Market Intelligence for 40 Years

In The News

Samsung Tizen tops smart TV OS usage in US, Parks Associates finds

Samsung’s Tizen is the most used smart TV operating system in the US, with 34% of smart TV owners saying it is the platform they use most often, according to new research from Parks Associates.

Unveiled at CES 2026 in Las Vegas, the study also found smart TVs have become the dominant gateway for streaming video, with 61% of US internet households now using a smart TV as their primary streaming device, continuing the shift away from streaming sticks and boxes, games consoles and other connected hardware.

Despite Samsung’s lead, Parks Associates said the smart TV OS market remains fragmented, with competition increasing from Roku, LG and Vizio.

When looking beyond smart TVs to include all primary connected TV devices in US internet households – including streaming media players and games consoles – Roku leads overall usage at 28%. Parks Associates said Roku has steadily expanded its presence in smart TVs, rising from 8% share in 2020 to 18% in 2025.

Parks Associates said its analysts are presenting additional findings during CES, including updates from its State of Streaming research and sessions linked to its CONNECTIONS Summit.

From the article, "Samsung Tizen tops smart TV OS usage in US, Parks Associates finds" by Julian Clover

Previously In The News

Streaming service bundles are a new way to attract subscribers

The demand for over-the-top (OTT) media services exploded when the global coronavirus pandemic forced millions of people to refrain from social gatherings and stringent lockdown measures heavily regul...

The Top Retailers in Home Entertainment 2019: The Golden 12

Amazon also offers transactional (both purchase and rental) and subscription streaming through Amazon Prime Video, continuing to forge partnerships with cablers such as Cox, which added the service to...

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

In the short term, consumers are more than happy to keep paying for multiple services. According to a report published by Parks Associates in June 2021, 46 percent of US homes with broadband-level Int...

Parks: Live-Streamed Video Consumption Increases to 40% Among Internet Households

New data from Parks Associates found that 40% of internet households live-streamed content over the past 90 days. The Dallas-based research firm found that live-streamed video consumption reached near...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive