Providing Market Intelligence for 40 Years

In The News

Samsung Leads in U.S. Smart TV Ownership

Parks Associates research finds that Samsung and LG combine to capture more than half of the U.S. smart TV market.

According to consumer technology research firm Parks Associates, the majority of U.S. homes with a smart TV use a Samsung model. The company’s research team finds that Tizen, the Linux-based operating system that powers Samsung TVs, has 37% of the market.

Parks Associates didn’t list the percentages for the remainder of the graph that was released, but according to an unofficial AI-generated estimate based on graph sizes, LG’s webOS platform is second with around 22%. Samsung and LG are the only two smart TV providers with at least a 22% market share that both provide the software and manufacture their own TV sets.

Parks Associates says the position of TVs, which are the most-used device in homes, will play an important role in expanding smart home capabilities.

From the article, "Samsung Leads in U.S. Smart TV Ownership" by Zachary Comeau

Previously In The News

Research: AI redefining the smart speaker market

Parks Associates has unveiled new research from its Consumer Insights: Tech Ecosystem Dashboard and AI Experience Dashboard showing artificial intelligence (AI) is reshaping the smart speaker mark...

Smart Home Trends For Multifamily Properties

Parks Associates’ recent whitepaper, From Smart Home to Building Intelligence argues that multifamily properties are moving beyond standalone smart-home features toward integrated building-intelli...

Spectrum drops free offer to win back internet customers

In a July press release, Kristen Hanich, an industry analyst and senior director of research at Parks Associates, said that more broadband providers are sharpening their focus on lowering prices a...

Research: Broadband competition shifting beyond speed

Parks Associates and Plume have released research that details the shift in broadband competition in the US as providers need to deliver a superior customer experience based on reliability, proactive...