Providing market intelligence for more than 35 years

In The News

Samsung is top 4K TV brand in US - research

More Samsung 4K TV sets were sold than any other brand in the US by mid-2015, according to research from Parks Associates. Samsung accounted for 28 percent of 4K TV purchases made within the last 12 months to US broadband homes. Best Buy was the leading retailer, accounting for more than 40 percent of 4K TV purchases. Of the remaining brands, 17 percent of consumers who purchased a 4K TV in the past 12 months bought an LG, 13 percent bought a Sony, and 11 percent purchased a Vizio.

From the article "Samsung is top 4K TV brand in US - research" by Telecompaper Associates.

Previously In The News

Churn, Churn, Churn: Streamers Battle to Retain Subscribers

Parks Associates projects the number of U.S. households using ad-supported streaming services will reach 52 million in 2027, a compound annual growth rate of 67%. From the article, "Churn, Churn, C...

Amazon Prime Video “playing the long game” with NFL’s Thursday Night Football

Research by Parks Associates, published in January, revealed that 87 per cent of US households subscribe to at least one streaming service. Parks Associates also predicts annual sports streaming subsc...

Apple TV+’s Focus on Quality Programming Gave It the Most Popular Streaming Originals in the Second Quarter of 2023

Prime Video said in 2021 that it had over 200 million paying customers, and at the end of last year, market intelligence firm Parks Associates reported that it had the largest American subscriber base...

Legrand Launches Plug-In Level 2 Home EV Charger, Hardwired Model to Follow

In a separate article CE Pro wrote discussing current trends in home energy management, a representative of Parks Associates stated that this lack of infrastructure, compounded with the current work f...