Providing market intelligence for more than 35 years

In The News

Samsung is top 4K TV brand in US - research

More Samsung 4K TV sets were sold than any other brand in the US by mid-2015, according to research from Parks Associates. Samsung accounted for 28 percent of 4K TV purchases made within the last 12 months to US broadband homes. Best Buy was the leading retailer, accounting for more than 40 percent of 4K TV purchases. Of the remaining brands, 17 percent of consumers who purchased a 4K TV in the past 12 months bought an LG, 13 percent bought a Sony, and 11 percent purchased a Vizio.

From the article "Samsung is top 4K TV brand in US - research" by Telecompaper Associates.

Previously In The News

For Sprint, T-Mobile, Plans Will Be Unlimited—And Less.

Wireless data usage is growing steadily from 2015-16 as consumers shift data-heavy activities from desktop to mobile. According to Parks Associates’ latest survey data, average monthly wireless data c...

Netflix Is King Of Paid Streaming, Study Says

Netflix beats all its streaming-video rivals both on number of members and success rate of keeping them signed up, a new study said Thursday. But the rest of the over-the-top market doesn’t need to...

Cutting the cord: 59% of Americans have canceled cable TV, signaling the dominance of streaming giants Netflix, Hulu and Amazon

Netflix is also preparing to crackdown on illegal account sharing via new artificial intelligence software, which will be able to analyze which users are logged in and then flag shared accounts. Th...

Smart Home Goal: No Doorbell Left Behind

In a second-quarter 2016 survey of on-line households, research company Parks Associates found that 50 percent of smart-doorbell owners use the devices to see who's at the door when they're not home,...