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In The News

Samsung Gave Apple Stiff Competition in the US in 2015: Report

Parks Associates, a research and consulting firm, reports that Apple dominates the market share in the United States with 40 percent capture in 2015. The company right below it, however, isn't so far away. According to the firm's numbers, Samsung accounted for 31 percent of the market in 2015. It adds that a third of iPhone users own a model that's more than two years old, compared to 30 percent of Samsung users.

From the article "Samsung Gave Apple Stiff Competition in the US in 2015: Report" by Manish Singh.

Previously In The News

A ‘fair, scaled market’: Why The Trade Desk is launching a TV OS

Smart TVs have quickly become the go-to for TV viewing. According to a new Parks Associates report, which surveyed 8,000 U.S. households with internet access, 68% of respondents have a smart TV, up fr...

Parks Associates: Prime Video is most-used streaming service in U.S.

For the third consecutive year, Amazon’s Prime Video has outranked its competitors as the most-used streaming service in the United States, according to a report released by Parks Associates on Tuesda...

Upgrading the Smart Home Experience

A recent report from market research and consulting company Parks Associates shows that each year 1% to 2% of broadband households return smart home devices, from a 2% to 5% purchase rate. From the...

Parks Associates: Multifamily units deploy electronic access control to meet resident expectations

Parks Associates' new study, Smart Properties: The Value of IoT for MDUs, a survey of 300 MDU (multidwelling unit) property managers and owners, finds many multifamily residents and staff now expect t...

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